Our investment style has been successfully tested during the ups and downs of the Asian stock markets over the last 12 years.


Investment Objective

Long-term absolute returns through conviction investing in sustainable businesses and assets at the right price.

Whitefield's Five Pillars of Investment

  • Long-term absolute return, purely bottom-up and wholly index-agnostic. 
  • Focus on the intrinsic value of a company. We believe that share prices in the long term are dictacted by a company's intrinsic value.
  • Margin of safety and risk-reward ratio. The right entry price, by not over paying, makes the critical difference in margin of safety and ultimate returns.
  • All cap but small and mid-cap biased. Small and mid-caps tend to be overlooked and thus, trade at lower valuations. When these companies prove themselves, usually by delivering good earnings growth, their shares are rerated. Participation in the small and mid-cap space requires us to do primary research as these companies are not well covered by sell-side research.  
  • Concentration and Conviction. Our investment process is very involved and therefore we would like to act with conviction when we find an idea that fits our criteria. Our top ten positions make up 50% of our portfolio.



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